About Tharani | SEO Expert, SEO Freelancer & Founder of Alpha Crawler

My Story

I started with curiosity. Built through real results.

My journey into SEO began by solving actual business problems — not by chasing trends or collecting certifications. What started as learning how websites rank turned into years of testing, breaking things, and understanding how modern search really works.

Over 4+ years I've worked with 50+ businesses across e-commerce, B2B, B2C, SaaS and tech — improving visibility, organic traffic and long-term growth. That work has produced 3,000+ keywords ranked on search engines.

Rankings are the outcome. Understanding intent, structure and trust is the work.

Somewhere along the way I realised the best SEOs understand the machine underneath. So I learned to code. Today I have working knowledge of development — HTML, CSS, JavaScript, React and Python — which means I don't just hand a developer a list of technical issues. I can read the codebase, understand what's causing a crawl problem, and often fix it myself.

That combination led to Alpha Crawler, the all-in-one website audit tool I founded — built because the tools I was paying for didn't do what I actually needed on client sites.

Search itself is changing. Buyers now research inside ChatGPT, Gemini, Perplexity and Google AI Overviews. So alongside traditional SEO, my work focuses on Entity-Based SEO, Topical Authority, E-E-A-T, GEO and AEO — with 250+ keywords already ranked for GEO queries.

Ventures

Beyond consulting — a tool built from the ground up

I'm not only a freelance consultant. I build the software I wish existed when I started.

Founder

Alpha Crawler

Alpha Crawler is an all-in-one website audit tool that crawls your entire site and surfaces the technical SEO issues holding your rankings back — broken links, indexation problems, redirect chains, missing meta data, Core Web Vitals, schema errors and more.

It exists because I audit sites every week, and the tools available were either too shallow, too expensive, or built for someone else's workflow. So I coded my own.

Today it's the same tool I run on every client site before a single recommendation is made.

Visit Alpha Crawler

My Journey

From analyst to strategist to founder

Four and a half years of full-time, in-house SEO work — moving from campaigns and analytics into strategy, and finally into building the tools I use every day.

2021Sep

Digital Marketing Analyst

Sep 2021 – Dec 2023 · 2 yrs 4 mos · Coimbatore, Tamil Nadu · Full-time

Where it started. Oversaw Facebook and Google ad campaigns, managed budgets, and implemented backlink strategies. Learning search from the paid side first taught me what people actually click — and why. Picked up JavaScript and SEM here.

2024Jan

SEO Specialist

Jan 2024 – Mar 2025 · 1 yr 3 mos · Bangalore Urban, Karnataka · Full-time

Moved fully into organic search at agency scale, handling around 5 clients across e-commerce, B2C and tech. Deep work in programmatic SEO and JavaScript-heavy sites — the point where coding stopped being a nice-to-have and became the reason I could fix what other SEOs could only report.

2025Mar

SEO Strategist

Mar 2025 – Present · Full-time

Owning strategy end to end — technical architecture, topical authority, XML sitemaps, entity mapping and reporting across e-commerce, B2B, B2C, SaaS and tech sites. This is where the 3,000+ keyword rankings and 250+ GEO rankings were built.

2026Jun

Founder — Alpha Crawler

Jun 2026 – Present · Self-employed

Built and launched Alpha Crawler, an all-in-one website audit tool. Every site I audit runs through it first — it exists because the tools I was paying for didn’t do what I actually needed.

Want the full picture?

Detailed roles, skills, endorsements and recommendations live on my LinkedIn profile.

View LinkedIn Profile →

What Makes It Different

How every project is handled

These are not promises. They are the standard way every project runs.

Priority-based action planning — not random tasks or generic checklists
You work directly with me. No outsourcing, no junior handoffs
Monthly SEO performance reports with clear KPI tracking
Technical fixes I can implement myself, not just document
Long-term SEO strategy — not short-term tactics that break on the next update
Every site audited with Alpha Crawler before a single recommendation
Direct communication throughout the full project lifecycle
Optimized for both traditional search and AI-driven answer engines

The Process

How rankings are built — step by step

Real SEO is not tricks or random content. It's a system connecting entity relevance, user intent and trust signals into visibility that survives algorithm updates.

01 Step

Research and search intent

Identify why people search — not just the words they type
Buying intent and informational intent are separated, because each needs different content
Keywords grouped into topic clusters instead of isolated terms
Topical gaps your competitors have missed are found and built around

02 Step

Entity and topical authority mapping

Search engines understand topics as connected entities, not isolated keywords
A content hierarchy is built where every page strengthens the overall topic
Internal linking structured to pass relevance and context intentionally
Topical authority built through depth, coverage and semantic relationships

03 Step

Technical SEO foundation

Strong content still fails if search engines can't crawl or index the site
Core Web Vitals, page speed and technical issues resolved before scaling content
Structured data helps search engines understand context and page intent
Full crawl run through Alpha Crawler — and because I code, fixes get shipped, not just filed

04 Step

Content that matches E-E-A-T

Visibility comes from experience, expertise, accuracy and usefulness — not volume
Every page written to answer the full intent behind the query
Helpful content needs depth, clarity and practical value for real users
AI-assisted workflows speed things up, but every page is reviewed by a human

05 Step

Authority and brand signals

Backlinks and brand mentions act as trust signals across the web
Digital PR, citations and external references strengthen authority beyond on-page work
Google Business Profile optimization supports local trust and consistency
Consistent visibility across platforms reinforces credibility over time

06 Step

GEO — visibility inside AI search

Content structured so AI systems can extract, cite and attribute it
Entity clarity and factual consistency across the web strengthen AI trust
Tracked across ChatGPT, Gemini, Perplexity and Google AI Overviews
250+ keywords already ranked for GEO queries using this approach

07 Step

Continuous optimisation

SEO is never a one-time setup — search behaviour and algorithms keep changing
CTR, rankings, engagement and content performance monitored continuously
Older pages updated regularly to maintain relevance and visibility
Long-term growth comes from consistency, not short bursts of activity

Skills & Tooling

An SEO who reads the code

Most SEO consultants hand developers a list. I have experienced knowledge in coding — so technical issues get diagnosed at the source, and often fixed the same day.

SEO & Strategy

Technical SEOOn-Page Off-PageLocal SEO E-E-A-TTopical Authority Entity SEOGEOAEO

Development

HTMLCSS JavaScriptReact PythonSchema / JSON-LD Core Web VitalsGit

Tools

Alpha CrawlerSearch Console GA4Ahrefs SemrushScreaming Frog Looker Studio

Industries Served

Worked across industries — from local businesses to global SaaS

50+ businesses across very different search audiences, competition levels and ranking goals.

E-Commerce & Retail B2B B2C SaaS Technology & IT Healthcare & Clinics Education Real Estate Consulting Manufacturing Finance & Professional Services Fashion & Lifestyle

Testimonials

What clients say

Hear from the businesses I've worked with.

[ Replace this with a real client testimonial. ]

FAQ

Questions about working with me

You work directly with the person doing the work — no account managers, no juniors learning on your budget. Faster communication, transparent reporting, and strategies tailored to your business, usually at a fraction of agency cost.

Significantly. Most technical SEO recommendations die in a developer backlog. Because I work with HTML, CSS, JavaScript, React and Python, I can trace a crawl or rendering issue to the exact line causing it — and in many cases implement the fix directly instead of waiting weeks.

Alpha Crawler is the all-in-one website audit tool I founded, available at alphacrawler.org. It crawls your entire site and surfaces technical SEO issues — broken links, indexation problems, redirect chains, missing meta data, Core Web Vitals and schema errors. It's the same tool I run on every client site before making a single recommendation.

GEO (Generative Engine Optimization) is getting your brand cited by AI search tools like ChatGPT, Gemini, Perplexity and Google AI Overviews. A growing share of buying research now happens inside AI answers rather than a list of blue links. I've ranked 250+ keywords for GEO queries.

Most websites see early movement within 8–12 weeks and meaningful traffic growth in 4–6 months. Competitive keywords take longer. SEO compounds — rankings built properly keep delivering leads long after the work is done.

Start the Conversation

Have a project in mind?

Whether you need SEO for a growing e-commerce store or a technical audit for a SaaS platform, the right plan starts with a conversation. Tell me about your site and I'll come back with an honest assessment.